Thousands of visits a month, paid and organic, plus IT for twenty people — email, payroll, EHR — so the marketing had a floor.
This is the live site: potterplasticsurgery.com. Women’s Wellness, The Spa, Cosmetic Procedures, the Allergy Clinic of Western Kansas, Medical Services, Financing, and a product hub — one practice presence in Hays, not a five-page brochure. Kirk D. Potter, D.O. is on the sign. The pages had to match that.
I redesigned and modernized the hundred-plus pages on Wix, added booking, and built the “starting the process” path: transparent fees, financing, rewards, mobile layout. Google Ads, Meta, and Analytics sat on the same plate so we could see what actually converted. SEO and SEM were part of the job, not a vendor afterthought.
IT sat next to it. Twenty-plus people, email, payroll, EHR. When those tools hiccup, nobody cares that the homepage looks good. I kept them running and trained staff so the clinic did not wait on me for every password.
