Mason Potter

Enterprise applicant tracking software focused on complex hiring workflows and high-throughput document systems.

• Co-developed web applications supporting weekly throughput on the order of 1.6M documents.
• Optimized and expanded Selenium regression suites, reducing total testing time from hours to minutes.
• Delivered full-stack improvements across PHP, React, and related application layers for ATS workflows.

Founded and lead CloutSites LLC—a web and tech consulting company serving growing businesses with sites, integrations, and operational systems.

• Built the company delivery model: discovery, architecture, build, hardening, and handoff with plain-language stakeholder updates.
• Shipped client work across UI, content systems, hosting, analytics, and day-to-day business workflows.
• CloutSites is the company; client intake and engagements live at cloutsites.com.

Modernized a healthcare web presence and supported the technology operations behind a growing medical practice.

• Rebuilt and modernized a 100-page medical practice website using Wix.
• Implemented advanced booking functionality plus Google Ads and Google Analytics integrations.
• Supported SEO/SEM campaigns that drove thousands of monthly visits and meaningful incremental revenue.
• Maintained office information systems for 20 employees, including email, payroll, and EHR tooling.

Blended web maintenance, digital marketing, financial research, and systems modernization in a financial services setting.

• Updated and maintained the firm's website using HTML, JavaScript, CSS, and the Wix platform.
• Created and distributed marketing materials through social media, newsletters, and digital ad campaigns.
• Maintained data systems, migrated CRMs, and modernized passwordless authentication.
• Researched and presented funds, ETFs, and assets using Morningstar, WealthScape, and Orion platforms.

Focused stretch for portfolio work, structured learning, and product experiments alongside CloutSites.

• Exploring document parsing and data pipelines as an engineering exercise (FinSignal Engine—personal).
• Shipping and refining this portfolio as a living codebase (Next.js, React, TypeScript, Vitest, Vercel).